A look at how tourism effects your quality of life
Of the current labor force in Horry County 37,238 out of 157,162 (or 24 percent) are hospitality industry workers.
According to Visa, visitors account for more than half — 66 percent — of all sales tax revenue collected in Horry County.
A penny sales tax is collected in Horry County and funded mostly by visitors. This money is used to support local schools and colleges.
For every $1 invested in tourism-related advertising campaigns on the Grand Strand, $24 in local taxes is generated and $180 in direct visitor spending.
We have 60 miles of beaches and 14 unique communities that make up the area known as The Grand Strand. That includes
6 distinct beaches & two gorgeous state parks!
The Grand Strand has more than 90 golf courses, 35 mini golf course, and hosts more than 2.5 million rounds played per year. That's why we're known as the "Golf Capital of the World."
The Myrtle Beach area has more than 2,000 restaurants with top-notch cuisine from all over the world. You could eat out once a week for 34 years and never go to the same restaurant twice!
The Grand Strand has more than 157,000 accommodation units spread out across 425 hotels, plus plenty of resorts, condos and villas. That's more rooms than Las Vegas!
Tourism continues to foster significant economic benefit for the Myrtle Beach area. We use a multitude of sources and independent reports to compile an overview of the impact of tourism of the entire Grand Strand region, including 14 communities within Horry and Georgetown Counties.
While some data highlights specific areas of the Grand Strand, we strive to provide a broad perspective of how tourism impacts the entire region. Here’s a look at some of the most recent stats:
Tourism Works For The Grand Strand uses a multitude of sources and independent reports to compile a broad view of the impact of tourism across the entire Grand Strand area. For more insight, check out these resources:
A recent study prepared for the South Carolina Parks Recreation and Tourism (SCPRT) agency by the United States Travel Association revealed that domestic travel accounted for a direct economic impact of more than $15.1 billion and directly supported 133,500 jobs in 2019. Key findings from that study include:
National tourism is one of the world’s largest industries, employing millions worldwide. The United States Travel Association (USTA) estimates that in 2019 domestic and international leisure and business travelers accounted for $2.6 trillion in economic output and supported more than 15.8 million American jobs.
One out of 10 U.S. jobs depend on travel and tourism. For more information on USTA and its economic impact study click below.
Dependent on a robust tourism industry, local hospitality businesses turn to the Myrtle Beach Area Convention & Visitors Bureau — also known as Visit Myrtle Beach — to promote The Beach to leisure travelers, groups, meetings, conferences and trade shows, and sporting events.
The Myrtle Beach Area Chamber and CVB is a nonprofit 501(c)6 organization. The CVB’s efforts are critical to support our region’s economy, businesses and employees working in the community, as well as residents that call the Grand Strand home.
Recognized with U.S. Travel Association’s Destiny award in 2021, the CVB used innovative marketing techniques to keep The Beach top-of-mind despite travel declines. New data from the S.C. Dept. of Parks, Recreation and Tourism shows that states like S.C. that were willing to invest marketing dollars sooner recovered quicker.
Promoting The Beach has paid off in recent years with strong visitor spending, tax revenues and economic impact. In turn, local employers are reinvesting back into their businesses more than ever.
Tax revenues help fund infrastructure, education, community services, public safety and more. Property taxes are able to remain low, while job opportunities and quality of life for citizens are enhanced.