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July 6, 2026

50 Years of Unbelievable: Ripley's Believe It or Not! Continues to Shape the Myrtle Beach Experience

Happy 50th Anniversary to Ripley's Believe It or Not! Myrtle Beach! For half a century, Ripley's Believe It or Not! has been one of Myrtle Beach's most recognizable attractions, sitting in the heart of the city's oceanfront entertainment district and welcoming those to explore the strange, the surprising and the unforgettable.

Since opening its doors in 1976, Ripley's Believe It or Not! has become much more than a place to explore oddities and interactive exhibits. It has become a tradition for countless families, many of whom make a stop at Ripley's part of every Myrtle Beach vacation. Parents who visited as children now bring their own kids, creating memories that span generations and reinforce the strong tradition of repeat visitation that makes Myrtle Beach unique.

Investing In A Destination

Ripley's continued investment in Myrtle Beach reflects the confidence businesses have in our destination. Over the years, the company has expanded beyond its original attraction to include experiences such as Ripley's Aquarium at Broadway at the Beach, Ripley's Crazy Golf, Ripley's Haunted Adventure and Ripley's Mirror Maze, helping create a diverse mix of entertainment that encourages visitors to stay longer and explore more of our community.

Those experiences also illustrate an important part of tourism's economic impact. Attractions like Ripley's give visitors more reasons to choose Myrtle Beach, extend their vacations and spend money at nearby restaurants, hotels, shops and other local businesses. That visitor spending supports thousands of local jobs, generates tax revenue for public services and helps strengthen the Grand Strand's economy year-round.

As Myrtle Beach has grown and evolved over the past five decades, Ripley's has remained a constant fixture in the destination's story. Its recognizable brand has helped introduce millions of travelers to the Grand Strand while continuing to reinvent itself with new exhibits and experiences that keep guests coming back.

An Amazing Place To Believe

While visiting Ripley's Believe It or Not!, you can marvel at hundreds of rare and unusual artifacts and get hands-on with unbelievable interactives, such as:

  • The floating hoverboard and Nike "Air Mags" used by Michael J. Fox in the iconic movie "Back to the Future"
  • The spaceship console from the tv show Star Trek
  • A Marilyn Monroe sculpture created using one million dollars worth of shredded money
  • A replica WALL-E robot made of scrap car parts, and
  • A Vortex Tunnel, where illusions and a colorful light show transport you into a mind-bending dimension.
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