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December 30, 2021

2 College Sports Events Provide Fun for Locals, Economic Impact & Exposure To Myrtle Beach

On Dec. 20, 2021, Coastal Carolina University’s (CCU) Brooks Stadium hosted the Myrtle Beach Bowl presented by Tax Act. A few weeks earlier, on Nov. 18, 19 and 21, CCU hosted the Myrtle Beach Invitational, a college basketball team that brought

This year’s matchup was between the Old Dominion Monarchs and the Tulsa Golden Hurricanes. A free “fan fest” offered music, food, vendors and interactive fun. Many also tailgated.

Jonathan Paris, Director of Sports Tourism for Visit Myrtle Beach, one of the event sponsors, said, "This year’s game will feature a full bowl experience for the two participating teams as well as for our local community."

Due to the proximity of Old Dominion University in Norfolk, Va., the school’s marching band performed at the game and a large number of students, alumni and fans attended.

Teams arrived on Dec. 16, staying four nights and generating more than 1,500 contracted room nights for the region. Prior to the game, teams will participate in closed practices and welcome receptions while their family members can take part in various activities to explore the destination.

“From the teams to the fans, those coming here for the Myrtle Beach Bowl will create a sizeable economic impact for our area hotels, restaurants, stores and attractions,” said Karen Riordan, Visit Myrtle Beach CEO and President. “Fans from across the country will also be able to watch the game on ESPN, which will put us in the spotlight to sports fans once again, just weeks after the Myrtle Beach Invitational in November.”